23andMe refused but, later in 2018, she was able to use the DNA databases of GEDmatch and Family Tree DNA. In 2012 she approached 23andMe to ask if she could put crime scene DNA into their DNA databases. Moore became fascinated by the subject, taught herself about it, passed over her business projects to her husband Martinson and worked full-time on DNA genealogy. Borges introduced her to a rival DNA company 23andMe and made Moore a leader of forum for people who wanted to know more about DNA genealogy.
In 2009 while she was developing an advertisement for the company Family Tree DNA, where people upload their DNA data, she met genealogist Katherine Borges who was Director of ISOGG. Moore became interested in DNA genealogy in 2003.
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She studied theatre, film, and vocal performance at the University of Southern California and appeared in commercials, directed and cast advertising campaigns (with her partner, later her husband, Lennart Martinson ), as well as professional musical theatre shows such as The Fantasticks and West Side Story.
In 2012, she discovered through DNA testing that she is of part Ashkenazi Jewish heritage. Moore was born in 1969 to Anthony Michael Moore (1935–2008) and Janis Proctor. In May 2020, she began appearing in a prime time ABC television series called The Genetic Detective in which each episode recounts a cold case she helped solve. She has helped law enforcement agencies in identifying suspects in over 50 cold cases in one year using DNA and genetic genealogy. She has appeared as a guest on many TV shows and as a consultant on others such as Finding Your Roots.
Working on high profile human identification casesĬeCe Moore (born January 15, 1969) has been described as America's foremost genetic genealogist.